I love numbers and analytics as much, if not more than, the next person, but contrary to what so many people say about digital marketing, it isn't just a numbers game. There are some areas where numbers matter more than others and certainly if you're managing digital marketing for a company, you'll need to answer the ROI question over and over and over again.
But social media is about the strength of your community, and I'm not just talking strength in numbers.
Social media is about creating a community, and you should value it the same way you do your offline community. That means not settling for 500 acquaintances over 10 or even 5 incredible friends. It also means not settling for the most popular or the coolest (or the "influencers" in an online community, as they're called), but cultivating relationships with people you really connect with, regardless of popularity.
Don't get me wrong: having hundreds, thousands, or millions of followers is not a bad thing, but it's not the most important thing. Assuming you're not letting those 500 acquaintances get in the way of your authenticity, they're not hurting your community, but numbers shouldn't be your only goal.
Really, what good are those 500 "friends" if none of them care what you have to say? You want people who will listen to you, advocate for you, support your work, and feel like they know you.
So before asking how to get more followers, ask yourself if you have a strong relationship with the people already in your community.
And guess what? If you do have a strong community, they're the key to expanding your reach organically and without compromising your authenticity -- win/win.
Let me know in the comments what your approach has been. Have you felt pressure to put quantity over quality? Or do you balance the two in your online community?
Sally A. Mercedes is a sacred artist, teacher, and healer. She helps you express yourself fully and authentically, reconnect with your voice, live your truth, and share your story. Her writing covers feminism, politics, news, entertainment, and more, and her singing has an even bigger range.